Description

Product Features:

• Ready in 3 Minute – Super fast preparation
• Fried Noodle Style – Indonesian dry noodle format
• Premium Flavor Profile – Sweet, savory, and mildly spicy
• Attractive Modern Packaging – Premium purple accent for differentiation
• No Soup, All Flavor – For fans of dry-style noodles

Product Advantages:

• Most Popular Flavor Globally – Familiar, trusted taste
• Family Favorite – Widely accepted across age groups
• Competitive Alternative to Indomie Chicken – Same flavor category, fresher approach
• Everyday Staple – Can be stocked at home, school, or work
• High-Quality Finish – From a global, trusted food company

Benefits to Consumers

•  Street-Food-Inspired – Brings global flavors to the table
• Fast – 3-minute prep time is perfect for busy days
• Exotic & Exciting – A break from regular chicken or beef flavors
• Highly Customizable – Add eggs, veggies, or chili sauce for variety
• Premium Experience at Home – Restaurant-style taste affordably

Product Advantages:

• Unique to Kenyan Market – Distinct from traditional soup- based noodles
• Elevated Taste – Stands out with complex seasoning
• Cultural Appeal – Indonesian flavors cater to adventurous eaters
• Fastest-Cooking Option – Ideal for time-pressed consumers
• Premium Category – Competes in a growing “dry noodle” segment dominated by few players

Product Applications:

• Office & School Snacks – Quick bite in between tasks
• Urban Street Carts – Ready-to-serve style for food vendors
• Home Custom Meals – Serve with fried eggs, sausages, or sambal
• Travel Essential – Quick meal while on the go

Product Benefits for Retailers (Resellers):

• Trend-Forward – Dry noodles gaining popularity among young adults
• Strong Visual Differentiation – Unique purple packaging on shelf
• Ideal for Upsell – Pairs well with spicy sauces and protein items
• Diversifies Offering – Goes beyond standard noodle flavors
• Great for Marketing – Perfect for influencer campaigns and sampling