Description

Product Features:
– 3-liter bottle of concentrated liquid detergent
– Designed for high-consumption households
– Includes dosing mechanism to prevent waste
– Effective in all machine types

Product Benefits for Consumers:
– Maximum value with more washes per shilling
– Reduce packaging waste and shopping frequency
– Ideal for large families with constant laundry
– Most economical way to use quality liquid detergent

Product Advantages:
– “3L” is a strong value size for loyal users
– Lowest cost per wash in the liquid range
– Trusted Mucro brand supports confident bulk buying
– Builds strong household loyalty over many weeks

Product Applications:
– Large families and shared households
– Shared laundry facilities for students or apartments
– Stocking up on monthly shopping trips
– Small commercial settings like B&Bs or hostels

Product Benefits for Retailers (Resellers):
– Large size significantly increases transaction value
– Appeals to “value & volume” shopper segment
– Locks in customer loyalty for extended periods
– Fewer units needed on shelf compared to small sizes