[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][mgt_promo_block_wp background_image_id=”1994″ coverimage=”1″ block_width=”100%” block_height=”450px” darken=”no-darken” animated=”0″ unique_block_id=”52337917648″][/mgt_promo_block_wp][/vc_column][/vc_row][vc_row css=”.vc_custom_1464254303542{margin-top: -100px !important;padding-bottom: 50px !important;}”][vc_column width=”1/3″][vc_single_image image=”140″ img_size=”full” css_animation=”left-to-right”][vc_column_text css_animation=”left-to-right”]

WHO WE ARE

Generic Brands Limited stands as a premier importer and distributor of diverse FMCG products. With a comprehensive portfolio that includes Food, Personal Care, Home Care, Household Goods, Camping Essentials, and various other Specialty Items, we cater to every need. By sourcing products from global markets—including countries such as the UK, China, India, Turkey, Spain, Italy, Egypt, and the USA—we ensure our offerings represent the pinnacle of variety, affordability, and quality. Our approach is rooted in understanding consumer demands and delivering exceptional solutions to meet them.

[/vc_column_text][mgt_button_wp hover_effect=”icon-wobble-horizontal” button_link=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Fcompany-history%2F|title:Read%20More|” button_icon=”arrow-right” button_icon_position=”right” button_display=”newline” button_size=”small” text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”left-to-right”][/vc_column][vc_column width=”1/3″][vc_single_image image=”160″ img_size=”full” css_animation=”left-to-right”][vc_column_text css_animation=”left-to-right”]

EFFECTIVE TEAMWORK

Construction as an industry comprises six to nine percent of the gross domestic product of developed countries. In general, there are three sectors of construction.[/vc_column_text][mgt_button_wp hover_effect=”icon-wobble-horizontal” button_link=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-team-grid%2F|title:Read%20More|” button_icon=”arrow-right” button_icon_position=”right” button_display=”newline” button_size=”small” text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”left-to-right”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1744870545507{margin-top: 30px !important;margin-right: 0px !important;margin-left: 0px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-color: #2a2f35 !important;background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column width=”1/2″ css=”.vc_custom_1463997402631{margin-right: 0px !important;padding-right: 0px !important;}”][mgt_header_block_wp title=”OUR VISION” texttransform=”both” color=”white” css=”.vc_custom_1744870755299{margin-top: 0px !important;}”][mgt_icon_box_wp animateicon=”1″ title_position=”right” color=”white”]To be recognized as the largest and most trusted distributor in Kenya and East Africa, meeting every demographic’s needs through innovative, unmatched
products. We aspire to redefine standards in distribution and customer satisfaction.[/mgt_icon_box_wp][/vc_column][vc_column width=”1/2″][mgt_header_block_wp title=”OUR MISSION” texttransform=”both” color=”white” css=”.vc_custom_1744870722508{margin-top: 0px !important;}”][vc_column_text]To lead the importation of cutting-edge, high-quality products that elevate the lives of Kenyans while fostering community empowerment and economic progress.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” css=”.vc_custom_1464261453948{margin-top: 50px !important;margin-bottom: 10px !important;padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1464259447027{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;}”][mgt_promo_block_wp block_width=”100%” block_height=”400px” content_va=”top” darken=”no-darken” animated=”0″ text_color=”black” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Fabout-us-alt-style%2F|title:MORE%20ABOUT%20US|” hover_effect=”bounce-to-right” text_tranform=”uppercase” button_top_margin=”enable” css_animation=”right-to-left” unique_block_id=”75700987093″ css=”.vc_custom_1744871315876{margin-top: 0px !important;padding-right: 25px !important;}”]

THE FUTURE OF GENERIC
BRANDS LIMITED

The horizon for Generic Brands Limited is boundless. Our ambitious plans include:

-Regional Expansion: Expanding our footprint to
East Africa, bringing our exceptional products to a wider audience.

-Innovative Marketing: Introducing interactive campaigns such as mall activations, street pop-ups, and immersive consumer experiences.
-Proprietary Brand Development: Investing in research and innovation to deliver products that address emerging market needs.

-Sustainability and Social Impact: Deepening
our CSR initiatives and incorporating eco-friendly practices into our operations to create a lasting impact.

[/mgt_promo_block_wp][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1459186959095{margin-left: 0px !important;padding-left: 0px !important;}”][mgt_promo_block_wp coverimage=”1″ block_width=”100%” block_height=”350px” darken=”no-darken” animated=”1″ animated_overlay_color=”rgba(0,0,0,0.5)” hover_effect=”bounce-to-right” text_tranform=”uppercase” button_show_onhover=”1″ unique_block_id=”80547717587″][/mgt_promo_block_wp][vc_single_image][/vc_column][/vc_row][vc_row css=”.vc_custom_1463480548872{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][vc_column][vc_separator css=”.vc_custom_1463481153700{margin-bottom: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1463480345924{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column width=”1/4″][mgt_counter_wp counter_value_to=”235″ counter_title=”PROJECTS” icon=”briefcase”][/vc_column][vc_column width=”1/4″][mgt_counter_wp counter_value_to=”932″ counter_title=”HAPPY CLIENTS” icon=”users”][/vc_column][vc_column width=”1/4″][mgt_counter_wp counter_value_to=”325″ counter_title=”QUALIFIED STAFF” icon=”graduation-cap”][/vc_column][vc_column width=”1/4″][mgt_counter_wp counter_value_to=”4321″ counter_title=”MACHINERIES” icon=”truck”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”160″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.3)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Fconstruction-consultant%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”47315338164″ css=”.vc_custom_1465199251114{padding-right: 25px !important;padding-left: 25px !important;}”]

CONSTRUCTION
CONSULTANT

[/mgt_promo_block_wp][/vc_column][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”156″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.38)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Fhouse-renovation%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”17315338669″ css=”.vc_custom_1465199261393{padding-right: 25px !important;padding-left: 25px !important;}”]

HOUSE
RENOVATION

[/mgt_promo_block_wp][/vc_column][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”155″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.38)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Farchitecture-building%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”42315338664″ css=”.vc_custom_1465199275335{padding-right: 25px !important;padding-left: 25px !important;}”]

ARCHITECTURE &
BUILDING

[/mgt_promo_block_wp][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”139″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.21)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Finterior-design%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”47815338664″ css=”.vc_custom_1465199291422{padding-right: 25px !important;padding-left: 25px !important;}”]

INTERIOR
DESIGN

[/mgt_promo_block_wp][/vc_column][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”140″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.38)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Fbuilding-engineering%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”47315338664″ css=”.vc_custom_1465199305744{padding-right: 25px !important;padding-left: 25px !important;}”]

BUILDING
ENGINEERING

[/mgt_promo_block_wp][/vc_column][vc_column width=”1/3″][mgt_promo_block_wp background_image_id=”142″ coverimage=”1″ block_width=”100%” block_height=”220px” content_va=”bottom” darken_overlay_color=”rgba(10,10,10,0.38)” animated_overlay_color=”rgba(0,0,0,0.5)” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Four-services%2Fpreconstruction-planning%2F|title:read%20more|” button_style=”textwhite” hover_effect=”icon-wobble-horizontal” button_icon=”arrow-right” button_icon_position=”right” button_text_size=”small” text_tranform=”uppercase” button_align=”left” css_animation=”appear” unique_block_id=”47315358664″ css=”.vc_custom_1465199315873{padding-right: 25px !important;padding-left: 25px !important;}”]

PRECONSTRUCTION
PLANNING

[/mgt_promo_block_wp][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1463997476868{background: #ffd300 url(https://brand.co.ke/wp-content/uploads/2016/04/import_placeholder.png?id=1506) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][mgt_calltoaction_block_wp background_color=”” title=”We are The Built” button_url=”url:http%3A%2F%2Fwp.magnium-themes.com%2Fthebuilt%2Fthebuilt-9%2Fget-a-quote%2F|title:Get%20a%20quote|” hover_effect=”bounce-to-right” text_tranform=”uppercase” side_paddings=”0″]We have been transforming the ideas and visions into award-winning projects[/mgt_calltoaction_block_wp][/vc_column][/vc_row]