COMPANY OVERVIEW
Generic Brands Limited is a dynamic Kenyan distribution company dedicated to sourcing and delivering high-quality personal care, food, household items, and a wide range of fast-moving consumer goods (FMCG) from renowned European brands.
With a strong focus on quality, accessibility, and customer satisfaction, the company has established itself as a trusted partner in the Kenyan market, providing essential products that cater to diverse consumer needs.
Leveraging robust partnerships with globally recognized brands, Generic Brands Limited ensures that its portfolio meets international standards while addressing local demands. Through its efficient distribution network and commitment to excellence, the company continues to play a vital role in enhancing the availability of premium products and driving growth in Kenya’s consumer goods sector.
Who we are
OUR MISSION
To lead the importation of cutting-edge, high-quality products that elevate the lives of Kenyans while fostering community empowerment and economic progress.
OUR VISION
To be recognized as the largest and most trusted distributor in Kenya and East Africa, meeting every demographic’s needs through innovative, unmatched products. We aspire to redefine standards in distribution and customer satisfaction
Leadership That Inspires
At the helm of Generic Brands Limited is a Managing Director with over 25 years of experience in FMCG distribution. This wealth of experience drives the company’s strategic vision, while our team of 70 skilled professionals brings that vision to life. Spanning Sales, Marketing, Finance, Operations, Procurement, and Merchandising, our leadership cultivates a culture of innovation, collaboration, and excellence. Together, we thrive on delivering results and creating value for our partners and customers alike.
WHY WORK WITH US
INTEGRITY
Uphold high standards in dealings
for trust and transparency
QUALITY
Commitment to exceptional
products from reputable sources
INNOVATION
Embrace innovation for success
and meeting consumer needs
CUSTOMER FOCUS
Prioritize customer satisfaction
with attentive service
COLLABORATION
Foster team work for achieving
shared goals
RESPONSIBILITY
Engage in sustainable practices and social responsibility
EXCELLENCE
Pursue high standards for continuous improvement
