Description

Product Features:
– 400ml toning shampoo for blonde, silver, grey, and white hair
– Purple formula that neutralizes unwanted yellow and brassy tones
– Gently cleanses while enhancing cool, bright tones
– Sulfate-free to protect color-treated hair

Product Benefits for Consumers:
– Keep blonde and grey hair looking fresh, bright, and salon-perfect
– Eliminate dull, yellow tones that can make hair look aged or dirty
– Extend the life of your color treatment between salon visits
– Add shine and vibrancy to lightened and natural grey hair

Product Advantages:
– “Silver Shampoo” is the specific, high-search-term for this category
– Essential maintenance product for anyone with light-colored hair
– Trusted XHC brand for professional-quality hair care at home
– Large 400ml size offers great value for a product used 1-2 times a week

Product Applications:
– Use once a week or as needed to maintain cool tones
– Leave on for 1-5 minutes for a stronger toning effect
– Ideal for use after swimming to combat chlorine-induced brassiness
– Perfect for refreshing highlights, balayage, and full blonde color

Product Benefits for Retailers (Resellers):
– Serves a dedicated and loyal niche market
– “Purple Shampoo” is a consistently high-demand product
– Encourages repeat purchases as a essential maintenance item
– Higher price point than standard shampoos